BOX BOX!
A simple, content format saw TikTok star Ayame challenge the public to pick an envelope and take on a task from Beat the Batak to the Pit Crew Challenge.
Delivering fast paced, snackable content designed for TikTok and Instagram, we cut through the noise in a crowded F1 space. Prizes added excitement, with one fan even landing a meet-and-greet with F1 cutie-pie Oscar Piastri.
